Simple, Transparent .agency Pricing
New
First-year registration price
- ✔ Free WHOIS privacy
- ✔ Free DNS management
- ✔ Instant activation
Renewal
Standard annual renewal rate
- ✔ Auto-renew available
- ✔ Renewal reminder emails
- ✔ No hidden fees
Transfer
Move an existing .agency domain to us
- ✔ Adds 1 year on transfer
- ✔ Free transfer assistance
- ✔ No downtime
What Is A .agency Domain, And Who Is It For?
The .agency extension is a generic top-level domain (gTLD) introduced as part of ICANN's expanded namespace program, built specifically for businesses that describe themselves as agencies — marketing agencies, creative studios, consulting firms, PR shops, and talent representation among others. Rather than forcing an agency to squeeze the word "agency" into an already-crowded .com name, the extension does that work automatically, so a name like "brightpath.agency" reads clearly and confidently the moment someone sees it, without any extra hyphens or filler words needed to make the name available.
.agency is best suited to marketing and advertising agencies, design and branding studios, PR and communications firms, and boutique consulting practices that want a domain reinforcing exactly what kind of business they run. It also works well for agencies launching a dedicated microsite for a specific service line or client campaign, kept separate from their main corporate domain, without needing to invent a whole new brand name for the offshoot project.
From a trust standpoint, .agency doesn't carry the decades of default recognition that .com has built up, and a portion of visitors will still instinctively add ".com" when typing a URL from memory. That said, search engines rank .agency exactly the same as any other extension, and for a category-specific business, a self-descriptive extension can actually reinforce credibility once a prospect lands on the site rather than detracting from it.
The practical guideline: choose .agency when your ideal name is already taken on .com, when you want the extension itself to double as a positioning statement, or when you're standing up a focused campaign or client-facing site under your main agency brand. For a primary corporate identity where budget allows, registering both the matching .com and .agency versions is the safest way to protect the name.
- ✔ Minimum length: 2 characters
- ✔ Category: Business
- ✔ WHOIS privacy: Included, free
- ✔ Typical renewal: $24.99/yr
.agency Domain Requirements & Specs
.agency is open to anyone worldwide — agencies, freelancers, and consulting practices of any size can register one with no eligibility restrictions, and every registration includes the same free WHOIS privacy and full DNS management that comes standard on every DomainHost domain.
.agency Domain Questions, Answered
Yes. Every .agency domain registered through DomainHost includes free WHOIS privacy protection by default, masking your personal contact details from the public WHOIS database at no extra charge.
Most .agency domains go live within minutes of completing checkout. Full DNS propagation across every server worldwide can occasionally take a few hours, but your domain is typically usable almost immediately.
Yes. You can transfer a .agency domain to us at any time, subject to the standard 60-day post-registration transfer lock. Transfers cost $14.99 and add a year to your registration term.
Yes — it's one of the more common uses for the extension. Agencies frequently spin up a focused .agency domain for a single campaign or service line while keeping their main corporate brand on .com.